WeWearAustralian - 2024 - Edition 4
Congratulations to this year's winners of the WeWearAustralian competition and special thanks to everyone for supporting Australian Designers, it truly means the world to have your support.
Please take a moment to check out the amazing Australian Designers on the WeWearAustralian website, there are so many diverse and special items to choose.
Reflections II
The WeWearAustralian Edition 4 campaign captures Australia’s finest creative talent with the creative direction of Kelly Atkinson, photographer Pierre Toussaint and motion director Ryan Murphy. The imagery, shot in iconic Sydney locations, features emerging models like Caleb Durant from Red Bluff and Latahlia Hickling from Byron Bay, along with Sydney-based stars Josephine Akuei and Sophia Gerakas, all representing the diversity and vibrancy of Australian
fashion.
WeWearAustralian is more than just an initiative. It's a community-driven movement born from a sense of commitment and connection to our industry, uniting us all in our respect for Australian fashion. We stand as advocates for Australian fashion, community, and purpose. What began as a collective response to challenging times has evolved into a movement that transcends borders, celebrating the very best of Australian creativity and resilience.
"In an era of global transformation and economic challenges, the [WeWearAustralian] campaign underscores a critical message that supporting Australian fashion is paramount. With support from Australia Post, this partnership equips local designers with the tools to project their vision onto the global stage." - Russh
